Google My Business Reviews - Improve Your Organic Ranking

Erin M • Aug 21, 2015

Google Reviews - Achieve Improved Organic Rankings

google reviews logo 5 stars

by Rob Balla.

It's not advertised or a publicly known strategy. If you have a google my business listing and are not using it to its full potential you are most likely losing out on more traffic from organic rankings or SERPs (Search Engine Result Pages)

When you are working with a happy client/customer who is pleased with your products and services make it a habit to ask them to give you a good review on google. Even consider doing it with them on your computer at your place of business.

Not enough businesses do this and not enough customers utilize the review feature. Reviews are a powerful tool on a number of levels. They let others know that you are a great business to do business with. They can see the experience and star ratings of other customers. Google reviews will also help your organic traffic in google my business listings. These are the "Free" business listings. The key is to know what search term will bring people to your business listing. Typically it's your business name or the business phrase associated with your business listing.


What About Negative Reviews? (The elephant in the room)

If you have had a negative review/ low star rating it's all the more reason to get more positive reviews from pleased customers. This will over power a negative review. You might even find a negative review from someone who has never even done business with you. They may have your business confused with another business. There may even be the odd customer who is impossible to please who looks for opportunities to complain...because it's in their nature. That's ok....it's only more reason to build a portfolio of positive reviews.


Here are a couple links from google on google reviews:
https://support.google.com/adwords/answer/3236114?hl=en

https://support.google.com/adwords/answer/2375474?hl=en

Want to improve your Google My Business Listing? Call or email me today to learn more.


Balla Media - Industry Insights

By Dawn Sherwin 29 Apr, 2024
SEO specialists play a crucial role in optimizing websites to rank higher on search engine results pages (SERPs). By employing a variety of strategies such as keyword research, content creation, and optimization, link building, and technical SEO, these professionals enhance online visibility and drive organic traffic. Their expertise not only increases a website's prominence on search engines like Google but also improves user engagement and experience. The constantly evolving nature of search algorithms demands that SEO specialists stay abreast of the latest trends and updates, making their role essential in the digital marketing landscape. Furthermore, the impact of a skilled SEO specialist extends beyond the mere technicalities of website optimization. They play a pivotal role in shaping the content strategy, ensuring that the material is not only relevant and valuable to the audience but also structured in a way that search engines can easily interpret. This symbiotic relationship between content quality and SEO practices highlights the importance of a holistic approach to digital marketing. By integrating SEO with social media marketing, email marketing, and other channels, SEO specialists can amplify the reach and effectiveness of marketing efforts, thereby fostering sustained business growth and brand recognition. Their ability to analyze data, identify trends, and adapt strategies accordingly positions them as invaluable assets in navigating the complex and dynamic digital marketing. In the realm of SEO, the importance of adhering to ethical practices, often referred to as "white hat SEO," cannot be overstated. SEO specialists committed to these practices focus on creating a positive user experience while following search engine guidelines. This involves producing high-quality content, using keywords naturally and appropriately, and earning links from reputable sites rather than resorting to manipulative tactics that aim to trick search engines, known as "black hat SEO." The consequences of such deceptive practices can be severe, including penalties from search engines that can drastically reduce a website's visibility. Furthermore, the advent of artificial intelligence and machine learning in search algorithms has made the role of SEO specialists even more complex and nuanced. These technologies allow search engines to understand user intent and content relevance at an unprecedented level, making it essential for SEO professionals to optimize content not just for keywords, but for the overall user experience and intent. This shift underscores the need for a multidisciplinary approach that encompasses technical skills, creative content creation, and a deep understanding of audience behavior. Thus, the future of SEO will likely be shaped by ongoing advancements in technology and search engine algorithms, requiring SEO specialists to be agile, informed, and innovative. Balla Media has the team that will be in your corner and help you with your SEO and all facets of digital marketing. Their work will continue to be a linchpin in digital marketing strategies, bridging the gap between businesses and their potential customers in the ever-expanding digital 72. Balla Media is Award-Winning! Call them at 905-572-7474!
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By Chelsey Smith 04 Mar, 2024
Marketing agencies are important partners in a company's overall marketing strategy. They provide expertise, resources, and support to help businesses reach their target audience and achieve their marketing goals. However, not all marketing agencies are the same. There are two main types of marketing agencies: traditional and digital. Traditional Marketing Agencies: Traditional marketing agencies have been around for decades and focus on more traditional Traditional marketing agencies focus more on conventional channels such as print advertisements in newspapers and magazines, television and radio spots, and direct mail campaigns. These agencies excel in crafting compelling messages for a broad audience and have a strong command over utilizing long-standing, proven marketing techniques to build brand awareness and reach consumers in a tangible way. Digital Marketing Agencies: On the other hand, digital marketing agencies, like Balla Media in Hamilton, specialize in the vast ecosystem of the internet. They leverage tools and strategies tailored for the digital realm, including search engine optimization (SEO), content marketing, social media campaigns, email marketing, and pay-per-click (PPC) advertising. These agencies have the expertise to analyze data, track consumer behaviors, and target niches in the virtual space. With the ability to offer measurable and timely results, digital marketing agencies are increasingly favored by businesses aiming to establish a strong online presence and engage directly with their audience online. While both digital and traditional marketing agencies offer unique advantages, the current market trend points towards a blend of both strategies for a holistic marketing approach. This integrated strategy utilizes the brand-building strength of traditional marketing while combining it with the targeted and interactive capabilities of digital marketing. It allows businesses to cast a wide net while also engaging with specific audiences at a more personal level. The key lies in understanding the target audience's preferences and behavior, which dictates the right mix of traditional and digital tactics to achieve the desired marketing outcomes. The question of whether a traditional or digital marketing agency is better does not have a one-size-fits-all answer. The optimal choice depends on a business's specific goals, the nature of its target audience, and the market environment. Traditional marketing might be better suited for products requiring a high level of trust or targeted towards demographics less inclined to use the internet. On the other hand, digital marketing offers precision and versatility that is crucial for businesses targeting a tech-savvy audience or operating on a global scale. In today's market, the most successful businesses often engage in synergy between both types, reaping the cumulative benefits to build a robust, multifaceted marketing strategy. If you and business need help with your digital marketing needs, know that the award winning team at Balla Media in Hamilton is in your corner and a phone call away, Call 905-572-7474 or complete the convenient online form!
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