There are many benefits to actively build and manage your social media presence including brand awareness, community outreach, valuable relevant content to individuals who have an affinity to your business or brand and of course leads. However one of the most amazing benefits is the fresh content pushed to your website from your Social Media Feeds. This fuels your organic search engine ranking over time.
Balla Media will manage your Social Media Campaign via FB and Twitter, we will:
Source/create/vet the content that you’re sharing for quality
Create a Twitter/Facebook brand guide to ensure that your message is consistent
Insure your basic profile page is aligned with your brand’s visual image
Inject personality, perspective, and insight into your tweets/FB Posts
Insure your “body of tweets/posts” help reinforce your core brand positioning and expertise
Create a branded hashtag that you own and use across campaigns
Choose compelling images to go with your links
Communicate your brand through individual photos
Strike the balance between informative and annoying by providing (approx.) 1-33 relevant FB posts daily //3- 7 Twitter posts designed to engage potential customers and generate awareness of your brand/messaging
Keep frequency consistent so you don’t lose connection with your audience
Curate galleries that use a few different images to give a better connection
Increase interactivity by using Twitter to showcase your video content using Vine (should you require)
Look at the percentage of traffic that Twitter/FB is sending your way, and metrics on how often your links are being clicked. Focus on increasing that number
Retweets and comments are a great way to determine how effectively your content is resonating with your audience. The more compelled readers are to engage and share your material, the more on-point your message is with your audience.
Is your Twitter presence naturally cultivating opportunities for more interaction? For example, if people are leaving comments on your content or asking questions, that’s a great sign that you’re making a meaningful connection, rather than relying solely on paid ads/campaigns.