Social Media Management


Social Media Management

There are many benefits to actively building and managing your social media presence including brand awareness, community outreach,  valuable relevant content to individuals who have an affinity to your business or brand and of course leads. However one of the most amazing benefits  is  the fresh content pushed to your website from  your Social Media Feeds. This fuels your organic search engine ranking over time. 
Balla Media will manage your Social Media Campaign via FB and Twitter, we will:
  • Source/create/vet the content that you’re sharing for quality
  • Create a Twitter/Facebook brand guide to ensure that your message is consistent
  • Insure your basic profile page is aligned with your brand’s visual image
  • Inject personality, perspective, and insight into your tweets/FB Posts
  • Insure your “body of tweets/posts” help reinforce your core brand positioning and expertise
  • Create a branded hashtag that you own and use across campaigns
  • Choose compelling images to go with your links
  • Communicate your brand through individual photos
  • Strike the balance between informative and annoying by providing (approx.) 1-33 relevant FB posts daily //3- 7 Twitter posts designed to engage potential customers and generate awareness of your brand/messaging
  • Keep frequency consistent so you don’t lose connection with your audience  
  • Curate galleries that use a few different images to give a better connection
  • Increase interactivity by using Twitter to showcase your video content using Vine (should you require)
How We Measure Your Success:

Look at the percentage of traffic that Twitter/FB is sending your way, and metrics on how often your links are being clicked. Focus on increasing that number
Retweets and comments are a great way to determine how effectively your content is resonating with your audience. The more compelled readers are to engage and share your material, the more on-point your message is with your audience.

Is your Twitter presence naturally cultivating opportunities for more interaction? For example, if people are leaving comments on your content or asking questions, that’s a great sign that you’re making a meaningful connection, rather than relying solely on paid ads/campaigns.  
Areas Of Focus:

Social platform audit, selection and set-up
Corporate social media strategy
Digital communication initiatives
Platform strategies & policies
Campaign development & implementation
Influencer identification & outreach
Brand building
Content strategy
Brand advocacy programs
Paid media (i.e. Facebook ads)
Staff management & training
Internal social media policy
Social media crisis communication
Metrics & analytics

Blogging:

Blogging is a powerful way to dovetail brand, content and industry expertise while improving your organic rankings. We provide custom blogging packages to accommodate all budgets.
blogging
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