Optimizing your site is extremely important if you want to give your site every opportunity to improve its organic. Search Engine Optimization is different from Search Engine Marketing, however components of optimization dovetail into marketing. Optimization involves the components relative to the front and back end of your site itself which help drive organic traffic. Marketing refers typically to the advertising components which will drive more quality targeted paid leads to your site. Google campaigns would be a part of your search engine marketing however optimization is a different process and way of thinking.
We will help you achieve better organic rankings. Website Optimization is a building blocks process. These are the 4 general areas.
1.Content On Your Site:Ensuring the written content on your website is relative to what you want to convey. This content must dovetail in relevancy on how people are searching for the content you want to convey. Content on certain main pages may stay static to reflect your service. However, there are ways to change content without effecting your SERP (Search Engine Results Pages). Blogs
are a highly effective way to deliver ongoing relative content to your website. Blogs will provide you the platform to deliver fresh ongoing relative content to your business. Social Media
is just as equally if not more important to drive content to your site via feeds or from facebook and twitter directly.
Meta elements attribute to preparing your site in the background so that search engines can harvest the relevant content tags which should mirror the front end of your website. This is called meta tagging. Meta-tagging is building those attributes such as the title and description of a page on your website, images, keywords (which are less relevant in meta data and more relevant on the front end or what's on your page) and image tags. Meta tags also can tell a search engine which is crawling your site as to which pages should be crawled, the frequency of crawling as well as which pages should not be crawled.
3. External Inbound Links:
External relevant inbound links to your website. This is a very important part of optimization. Ensuring that your site is linked from various verified relevant websites, directories, social media sites, blogs, web rings and search engines. Inbound links can be achieved when another website manually places your website's link on their site. Sites which hold content complimentary to your site's content will generally drive more traffic and improve your rankings.
4. Site Speed:
Ensuring that your site is loading efficiently is also key. There can be a number of issues which relate to slow site load:
Large images, external resources(3rd party API's) , internal applications (poorly written), database application conflicts or corrupt files and of course traffic volume to your site. It's important that your site has the mechanisms in place to ensure there is no impedance to speed.
We are located in Hamilton specializing in Search, Display and Youtube
ads placements. Balla Media is a full service advertising. agency based in
Hamilton, Ontario. Balla Media Values: Integrity, Communication,