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Search Engine Optimization

Optimizing content for even better business results

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We are proud to be named the Best Rated Hamilton SEO Agency of 2023. Discover why we are the top choice for businesses seeking exceptional SEO services here.

SEO: Search Engine Optimization

Balla Media is here to help you achieve better organic search rankings in an ever-evolving digital landscape. Search Engine Optimization involves optimizing components of your website which rank your business higher in Search Engine Results Pages (SERPs) and help drive more organic, un-paid user traffic. Targeted traffic drives people with a vested interest in your business products or services, resulting in higher prospective customers. Our in-depth customer analysis and competitor research provides you with a tailored approach to reaching the right audiences for your B2B or B2C business, both locally and internationally.

Frequently Asked Questions

On-Page Website Content

Ensuring the written material on your website is relative to what you want to convey. Blogs are a highly effective platform to drive ongoing, relative and fresh content to your website. Social Media is equally, if not more important to deliver corresponding engagement and traffic to your site via feeds or from Facebook and Twitter directly to optimize your SERP (Search Engine Results Pages).

Meta-Tagging

Meta elements attribute to preparing your site in the background so that search engines can harvest the relevant content tags which should mirror the front end of your website. This is called meta tagging. Meta-tagging is building those attributes such as the title and description of a page on your website, images, keywords (which are less relevant in meta data and more relevant on the front end or what's on your page) and image tags. Meta tags also can tell a search engine which is crawling your site as to which pages should be crawled, the frequency of crawling as well as which pages should not be crawled.

External Inbound Links

External relevant inbound links to your website. This is a very important part of optimization. Ensuring that your site is linked from various verified relevant websites, directories, social media sites, blogs, web rings and search engines. Inbound links can be achieved when another website manually places your website's link on their site. Sites which hold content complimentary to your site's content will generally drive more traffic and improve your rankings.

Site Speed

Ensuring that your site is loading efficiently is also key. There can be a number of issues which relate to slow site load:

Large images, external resources(3rd party API's) , internal applications (poorly written), database application conflicts or corrupt files and of course traffic volume to your site. It's important that your site has the mechanisms in place to ensure there is no impedance to speed.

Content Writing

At Balla Media we make it easy for prospects to find your website on major search engines by targeting specific keywords and locations for the services. We write content for businesses and organizations that get relevant traffic with targeted services and keywords.

Our award-winning content team will write everything from search engine optimized content for your website and social media campaigns, to videos, radio ads and any other professional creative content you require.

With years of experience writing content for a variety of businesses and products, trust our professional content writing team to assist you with creating ENGAGING content that will educate your visitors and show them why your business or product is the best choice for them!

Inbound Marketing

Inbound marketing is the strategy of connecting with potential customers through materials and experiences they find useful. Using media like blogs and social networking, we can assist in entertaining and informing viewers with content they seek by themselves.

Balla Media Can Assist With Inbound Marketing Through:

Blogs
Social Media Campaigns
Search Engine Optimized (SEO) Copy
Viral Videos
And More!

Inbound marketing is a more personal approach to marketing that has the added advantage of reaching those who have already taken the first step toward making a purchase and are already actively searching for information about a product.