We are Balla Media.

We are Extraordinary.

Rob Balla

Rob Balla

CEO & Founder

Rob Balla is an award-winning creative director with 25 years of industry experience in digital marketing, and mass media advertising. As the CEO of Balla Media, he believes communication, trust and transparency are key to fostering growth in business and client relationships. Back in 1999, he conceptualized and launched Canada’s first on-line niche business directory, then went on to achieve President Club status along with the Astral Top Gun Award as a radio sales rep. Rob was instrumental in launching the Digital Sales Platform for Standard Radio and was the Digital Sales Director for Southwestern Ontario overlooking digital sales and training to over 40 reps.

Erin MacGillivary

Erin MacGillivary

Director Of Project Management

Throughout her 15 year professional writing career, Erin has written content for a variety of mediums. Her relationship with words began while covering the Entertainment Beat for a local St. Catharines paper. From there, Erin entered the exciting world of radio and television writing, winning an RMB Crystal Award for bringing big picture perspective and commercial savvy to her copy-writing expertise. Today, her longstanding relationship with words has expanded to include SEO-Optimized Web Copy for better indexing and ranking, Business and Community Profiles for businesses of all sizes., Blog and Social Media writing, Direct Mail campaigns, Advertorials, Newsletters, Flyers, Case Studies, Press Releases and more.

Sarah Hassan

Robbie Balla

Digital Marketing/Product Manager

Robbie oversees the operations and client projects at Balla Media. He has in-depth knowledge and experience in Digital Marketing, Digital Products and Project Management. He has worked with a variety of small, medium and large businesses in different industries. He loves getting the results for his clients and takes a hands-on approach every step of the way.

Erin MacGillivary

Chelsey Smith

SEO Manager

Meet Chelsey, the SEO queen bee at Balla Media! With over 5 years of experience, she's the one who knows all the buzz when it comes to optimizing search engine results. You can feel the passion in her work as she thrives on finding the latest and greatest SEO trends to deliver top-notch organic results for our clients. Buzz, buzz, baby!


When it comes to boosting online traffic and making websites more visible than the sun. She's got all sorts of skills, like re-optimizing content, researching snazzy keywords, and analyzing website analytics like it's her job... because it is. 


But listen, don't think for a second that Chelsey is all work and no play. When Chelsey's not nerding out on SEO, she's cuddling with her furry bunny friends and hanging with her trusty Corgi sidekick, Goose. Bow down to the queen of SEO and bunny whisperer extraordinaire!

Erin MacGillivary

Lisa White

Administrator and Accountant

Lisa White is an accomplished accountant with over 25 years of experience in accounting and office administration. She has worked in a variety of industries, including finance and media.


Currently, Lisa serves as the Accountant & Office Administration Manager at Balla Media, where she is responsible for overseeing all financial activities, including budgeting, forecasting, and financial reporting. In addition to her accounting expertise, Lisa has extensive experience in office administration, with a keen eye for detail and a commitment to excellence. She is passionate about using her skills to help businesses grow and thrive, and values building strong relationships with clients and colleagues.

Steve Klyner

Zara "Zee" Martinez

Lead Graphic and Web Designer

Meet Zee, the creative pro at Balla Media who brings over 10 years of experience in content curation, email marketing, and live streaming to the team. With her diverse background, Zee is able to produce digital content that captures attention and engages audiences.


She attended OCAD University for photography and Sheridan College for visual and creative arts, before transitioning to Juno College (formerly HackerYou) for front-end web development. As a recognized Canva Creator and GIPHY Artist, Zee has a keen eye for design and is always looking for new ways to innovate and bring fresh perspectives to her work. At Balla Media, Zee is responsible for creating visually appealing digital content that helps clients stand out and connect with their target audience!

Guy Jones

Sonika Sidhu

Digital Marketer

Sonika is a highly motivated and results-driven 'Digital Marketer' with a passion for developing and executing successful campaigns. Skilled in SEM optimization and paid media marketing optimization, with a proven track record of achieving significant increases in website traffic, lead generation, and engagement. She had experience working with a different kind of small, medium and large businesses in different industries. She loves her passion for the digital marketing industry.

Guy Jones

Guy Jones

Audio Production Specialist

Guy comes from a long line of people who hate long lines. Born gradually in Victoria, he moved to Hamilton during a clerical error, but is grateful nonetheless. His resume includes a lengthy

history in media, although the ‘accordion tech for Prince’ sounds mega-sketchy. Guy is glad he got to thank Brian Wilson for writing ‘God Only Knows’, and digs the garden. Doesn’t garden, though. That’s all Mary...

Steve Klyner

Dawn Sherwin

Content Writer

Dawn Sherwin is a content writer with an extensive 30 years of professional experience working on content creation as part of the radio and television industry. She is also a proud mother of a 21-year-old young lady who is in her 4th year of university studying Psychology and Criminology. 

Steve Klyner

Steve Klyner

SEO Manager

Steve is committed to drive more organic traffic to your business as our SEO Manager. Steve has an 18 year intimate relationship with Search Engine Optimization. He is always on top of the latest trends, diligently observing those fluctuations in Search Engine algorithms to provide better results to our clients. Steve is proactive in his approach and that is why our clients get incredible organic results. 

Share by: