Google My Business Reviews - Improve Your Organic Ranking

Erin M • August 21, 2015

Google Reviews - Achieve Improved Organic Rankings

by Rob Balla.

It's not advertised or a publicly known strategy. If you have a google my business listing and are not using it to its full potential you are most likely losing out on more traffic from organic rankings or SERPs (Search Engine Result Pages)

When you are working with a happy client/customer who is pleased with your products and services make it a habit to ask them to give you a good review on google. Even consider doing it with them on your computer at your place of business.

Not enough businesses do this and not enough customers utilize the review feature. Reviews are a powerful tool on a number of levels. They let others know that you are a great business to do business with. They can see the experience and star ratings of other customers. Google reviews will also help your organic traffic in google my business listings. These are the "Free" business listings. The key is to know what search term will bring people to your business listing. Typically it's your business name or the business phrase associated with your business listing.

What About Negative Reviews? (The elephant in the room)

If you have had a negative review/ low star rating it's all the more reason to get more positive reviews from pleased customers. This will over power a negative review. You might even find a negative review from someone who has never even done business with you. They may have your business confused with another business. There may even be the odd customer who is impossible to please who looks for opportunities to complain...because it's in their nature. That's ok....it's only more reason to build a portfolio of positive reviews.

Here are a couple links from google on google reviews:
https://support.google.com/adwords/answer/3236114?hl=en

https://support.google.com/adwords/answer/2375474?hl=en

Want to improve your Google My Business Listing? Call or email me today to learn more.

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