The Importance Of Backlinks

Rob Balla • July 21, 2015

Inbound links to your website help to improve organic rankings

inbound links

Time and time again it's been proven that quality inbound links to your site will help improve the ranking of your website. The keyword is "Quality". Sites with higher traffic and fresh content logically get crawled by Google more frequently because fresh relevant content is paramount to the relevancy of the day.

SERP (Search Engine Results Pages) base organic ranking on many factors including meta tags, content, longevity and more. If your site has an inbound link from a site with a similar theme or compliment in content there is more weight placed on the value of that inbound link.

Blogs: Blogging plays an important role to link content to your site pages. Whether it's a third party blog such as word press or an internal blog platform, creating the content and driving relevant external linking to your site will help as well.

Business Directories: Veritable business directories and portals also play an important role in inbound links. It can be time consuming to submit your website manually to business directories.

Social Media: Facebook, Twitter, Instagram are great platforms to drive content links back to your site.
Here is a beginners guide to growing your sites popularity with links:
https://moz.com/beginners-guide-to-seo/growing-popularity-and-links

If you don't have the time to do these activities contact us today and our social media team will be ready to help. We can get you started with
manual submissions to over 40+ business directories within the Region.



Balla Media - Industry Insights

A laptop computer is sitting on top of a wooden desk next to a cup of coffee.
By Sara DeSantis May 12, 2025
Small businesses often face unique challenges when it comes to marketing, from limited budgets to time constraints. However, digital marketing has levelled the playing field, giving even the smallest businesses the opportunity to reach specific audiences and grow their brands effectively. But how do you create a digital marketing strategy that works for your business? This guide is designed to help small business owners, marketing professionals, and startup founders establish a winning digital marketing plan, complete with actionable insights and expert advice. And if you're in need of professional assistance, Balla Media in Hamilton is here to help you achieve extraordinary results.
A group of people are sitting at a table in front of a computer.
By Sara DeSantis March 28, 2025
Digital marketing has become a buzzword in today’s business world—and for good reason. Regardless of how large or small your business is, leveraging online platforms effectively can give you a significant edge over competitors. But what exactly is digital marketing, and how can it help your business thrive? If you're a small business owner, marketing professional, or startup founder, this guide will break it down for you.
By Sara DeSantis February 28, 2025
If you're a small business owner, marketing manager, or website owner, you've likely heard about the importance of search engine optimization (SEO). But knowing the term and effectively implementing it are two vastly different things. That’s where hiring a professional SEO company can make all the difference. Whether it’s optimizing your website for improved rankings or boosting your online visibility, expert support ensures you’re ahead of the competition—especially in today’s digital-first world. This blog explores why partnering with an expert SEO company, like the award-winning Balla Media in Hamilton, can benefit your business, particularly small businesses aiming to maximize their digital marketing efforts.
More Posts