The Importance Of Backlinks

Inbound links to your website help to improve organic rankings

Time and time again it's been proven that quality inbound links to your site will help improve the ranking of your website. The keyword is "Quality". Sites with higher traffic and fresh content logically get crawled by Google more frequently because fresh relevant content is paramount to the relevancy of the day.

SERP (Search Engine Results Pages) base organic ranking on many factors including meta tags, content, longevity and more. If your site has an inbound link from a site with a similar theme or compliment in content there is more weight placed on the value of that inbound link.

Blogs: Blogging plays an important role to link content to your site pages. Whether it's a third party blog such as word press or an internal blog platform, creating the content and driving relevant external linking to your site will help as well.

Business Directories: Veritable business directories and portals also play an important role in inbound links. It can be time consuming to submit your website manually to business directories.

Social Media: Facebook, Twitter, Instagram are great platforms to drive content links back to your site.
Here is a beginners guide to growing your sites popularity with links:
https://moz.com/beginners-guide-to-seo/growing-popularity-and-links

If you don't have the time to do these activities contact us today and our social media team will be ready to help. We can get you started with
manual submissions to over 40+ business directories within the Region.

< Older Post Newer Post >

Balla Media - Industry Insights

Woman in a suit using a laptop, with social media icons and notifications floating nearby. Purple background.

The Importance of Social Media Marketing for Your Business

By Sara DeSantis • October 17, 2025

In today's connected landscape, your customers are having conversations online every single day. They are sharing experiences, discovering new products, and building relationships with brands on social media platforms. If your business isn't part of that conversation, you are missing a significant opportunity. Social media marketing is no longer an optional add-on; it is a fundamental component of a successful business strategy that drives customer engagement, boosts brand awareness, and directly impacts revenue growth. This article will explore why social media marketing is crucial for your success. We will cover how it helps you connect with your audience, build a loyal community, and ultimately, convert followers into paying customers. You will also learn how partnering with an expert team can make all the difference.

How Local SEO Can Transform Your Business

By Sara DeSantis • September 22, 2025

Your local business offers incredible value to your community. But how do you make sure your ideal customers can find you? In a landscape where most consumers turn to search engines to find local products and services, standing out online is no longer optional—it's essential. The right Search Engine Optimization (SEO) strategy is the key to unlocking visibility, attracting more foot traffic, and building a powerful brand presence right in your neighbourhood. Learn how a focused local SEO plan can drive real growth for your business. We will cover the core components of local SEO, from targeting the right keywords to managing your online reputation, and show you how these efforts translate into more customers and stronger community trust.

Two people looking at a laptop screen, pointing at a photo of a person holding food.

Tips for Facebook Advertising That Actually Drive Results

By Sara DeSantis • August 26, 2025

Facebook advertising can feel like throwing money into a black hole. You create what seems like the perfect ad, hit publish, and watch your budget disappear with little to show for it. Sound familiar? The truth is, successful Facebook advertising isn't about luck or guesswork. It's about strategy, testing, and optimization. When done right, Facebook ads can transform your business, generating qualified leads and driving sales at a fraction of traditional advertising costs. In this guide, we'll break down the essential strategies that separate winning Facebook campaigns from expensive failures. Plus, you'll discover how partnering with experts like Award-Winning Balla Media can accelerate your success and maximize every advertising dollar.