The Client

Abington Court Retirement Residence, located in Hamilton, Ontario, is a family-owned and operated retirement community dedicated to providing quality care, safety, and comfort for its residents. Known for its affordability and welcoming atmosphere, Abington Court focuses on helping independent seniors live confidently and comfortably.

The Challenge

Following the challenges faced by the retirement living sector during the COVID-19 pandemic, Abington Court wanted to rebuild public trust and demonstrate the exceptional care, safety, and cleanliness that set them apart. Their goal was to increase inquiries and attract new residents while communicating their values of compassion, safety, and affordability.

Balla Media conducted a comprehensive needs analysis through meetings and on-site tours to understand what made Abington Court unique — “The Abington Court Difference.”

Key Findings:

• Exceptional cleanliness and safety standards — no lives lost during COVID-19
• High-quality, homemade meals with multiple dietary options
• Affordable pricing, offering greater value than competitors for similar care and amenities

With these insights, our team implemented a multi-channel strategy:

1. Website Design & SEO Optimization

• Designed and developed a fully responsive, SEO-optimized website showcasing the residence, amenities, and values.
• Created a user-friendly experience tailored to both seniors and families researching care options.
• Produced and integrated two 15-minute testimonial videos featuring residents and staff to provide transparency and build trust.
• Optimized all website content with high-ranking keywords and local search terms for visibility in Hamilton and surrounding areas.

2. Search Engine & Advertising Campaigns

• Built and managed Google Search campaigns focused on promoting Abington Court’s exceptional care, safety record, and affordability.
• Designed billboard and direct mail campaigns reinforcing the brand’s trustworthy, community-focused message and highlighting their success during the pandemic.

The Results

Through a strategic mix of web development, SEO, and advertising, Abington Court achieved measurable improvements in visibility, credibility, and engagement.

SEO & Website Performance

• Ranked organically on page 1 of Google for “Retirement Residence Hamilton” and related key search terms.
• Improved website UX/UI across all devices, resulting in stronger visitor engagement and inquiry rates.
• Enhanced credibility through authentic video storytelling and transparent messaging.

Advertising & Awareness

• Billboard and direct mail campaigns successfully increased local awareness and inquiries.
• Google Search campaigns reinforced Abington Court’s reputation for safety, quality care, and value.

Abington Court now stands as one of Hamilton’s most trusted and visible independent retirement residences — rebuilding confidence through authentic storytelling and a strong digital foundation.