The Client

The Roofing Crew is a professional roofing company based in Hamilton, Ontario, specializing in residential and commercial roofing services. Known for their high-quality workmanship and commitment to customer satisfaction, The Roofing Crew wanted a modern, secure, and professional online presence that reflected their brand values and expertise.

The Challenge

The Roofing Crew needed a website that not only aligned with their brand but also enhanced their visibility on Google to attract more local customers. Their existing online presence lacked modern design elements, search engine optimization, and engaging visual content that showcased the scope and quality of their work.

Balla Media developed a comprehensive digital strategy that combined modern web design, strong SEO implementation, and dynamic video storytelling to elevate The Roofing Crew’s online presence.

1. Website Design & Development

• Built a fully responsive, mobile-optimized website designed for a seamless experience across desktop, tablet, and mobile devices.
• Focused on clean, modern design with clear navigation and user-friendly structure to improve UX and UI.
• Implemented secure hosting and backend systems to ensure long-term stability and protection.
• Integrated a custom homepage video showcasing The Roofing Crew’s real projects and craftsmanship, bringing authenticity and visual impact to the brand.
  

2. SEO Optimization & Content Strategy

• Conducted keyword research targeting high-value search phrases like “roofing companies Hamilton.”
• Optimized all on-page SEO elements, including titles, metadata, headings, and alt tags.
• Launched a content strategy that included optimized blog posts and guest blogging to boost domain authority and drive organic traffic.
  

The Result

Balla Media’s combined efforts delivered a secure, engaging, and high-performing digital platform — resulting in improved visibility, brand credibility, and measurable SEO gains.

Website & SEO Performance

• First-page Google ranking for “roofing companies Hamilton.”
• Noticeable growth in organic search traffic and online inquiries.
• Enhanced user experience (UX) and user interface (UI) for easy navigation and faster load times.
• A professional, modern design that reinforces brand trust and attracts new clients.
• Increased engagement and time spent on site, supported by the integrated homepage video.

The Roofing Crew’s new website now stands as a cornerstone of their marketing — combining design, storytelling, and SEO to help them stand out as a leader in their industry.