Best Content Marketing Tips For Freelancers

Marketing approaches for large and small businesses are unique. While large organizations may have plenty of resources, staff and expertise to handle all the marketing tasks, the small businesses and freelancers don’t have much support.



That’s why as a freelancer, you should be aware of the content marketing tactics that can help your business attract traffic and potentially convert the visitors to customers. Here are some content marketing tips to help new and experienced freelancers:

Select a Target Audience

To get the best of your content marketing efforts, you should first select a target audience. Defining your ideal clients or the people you want to attract helps describe the buyer personas. With accurate buyer information and market research, you can identify the target audience. To drive the right audience to your freelancing business, you need to ascertain your target audience and devise strategies to attract them. Understanding the taste and segmenting the audience based on their preferences can help you select the right target audience.

Create an Impactful Online Presence

It’s crucial to have an intense online presence for the growth of your freelance business. You must get out there so that people can interact with your business, know about your services and become aware of your existence. Begin by posting articles and blog posts with trending keywords that require user interaction.

To create your presence online, you need to decide your business’s primary platform. Whether it’s YouTube, Instagram, LinkedIn or a combination of all you should finalize your platforms to get the most of their unique advantages. As a freelancer, it’s better to build your brand on one or two platforms only. It will help you effectively manage each stage and make the most of it. You must be aware of your target audience’s choice of platform and interaction rates to choose a suitable platform.

Always Have a Strategy

It’s crucial to have a content marketing plan handy before investing your resources and time. While many freelancers may be tempted to put in their marketing efforts without having a clear strategy, it can only lead to confusion and uncertain outcomes. You must be clear about your business needs and the type of content marketing it needs. Investing time and effort in planning the strategy is better than going in the blind about the needs of your audience. Without a logical marketing plan, you won’t be able to cover all the content types and marketing channels you could have potentially benefited from.

Learn SEO

SEO, and search engine optimization, help you understand the technical aspect of content marketing. Taking some time and learning about search engine optimization and how it can affect your business as a freelancer will give you many meaningful insights that you can use to market your business.

SEO affects the way people find you on search engines like Google and will help you understand how to master the art of creating optimized content by developing mobile-friendly and easy-to-navigate sites and using the relevant keywords in your content. Optimizing your content according to your audience may seem intimidating, but once you know the basics you can easily grasp all its components.

Create Captivating Original Content

Creating original content that is meaningful, compelling, gripping and appealing to your target audience will help you improve your content marketing effectiveness. Your audience won’t be pleased if the content is not good enough for them or if it doesn’t provide any relevant information to the visitors. Ensure that everything you post online is original and valuable for the users. Focus on creating evergreen content that will have a stronger hold on the audience for a long time. If you feel overwhelmed about creating engaging, new content regularly, consider outsourcing this task. It will also save your time and effort.

Give Your Audience What They Want

To understand what your audience really wants, you need to first know your audience. You have to perform keyword research to determine what your audience is looking for. Use Google Trends to know the existing demand for your topic online and better understand your ideal customers. Type the primary keyword phrase in the search box, and you’ll have information about people who searched for it within a specific time. This information will give you an overview of the trending searches and what your target customers search for most. Using this information you can create engaging, successful and impactful content as a freelancer. The more you know about your audience, the better you can position your content online, and the more effective your content marketing plan will become.

Interaction With Audience

To promote sharing and discussions of your content, you must interact with your audience. Along with creating unique and original content, it’s essential to market it successfully to get the attention of your target audience and encourage its sharing across various online platforms. Interactive web pages and content are often more attractive and engaging for visitors than non-interactive ones. It will also have more authority than other content pieces on the same subject matter. Interacting with your customers lets you create a more personalized and human identity for your freelancing business and make it more accessible to the target audience.

Conduct a Competitor Analysis

It’s essential to conduct a competitor analysis to know the positions and strategies used by your rivals. You can use various methods to spy on your competitors and find schemes to outsmart them. When you integrate the results of the competitor analysis with your content marketing strategy, it can significantly improve your conversation rates and other marketing aspects.

For conducting competitor analysis, you’ll need to find out your strongest competitors. You can search for your main keyword on a search engine and check the web pages that rank higher than you.

Use Native Advertising

The type of online marketing in which the advertising content matches its publishing platform is known as native advertising. Native advertisements can adapt according to the portal where they’re published and offer more value for the audience than a typical promotional piece.

According to Forbes, people are 53% more attentive to native ads than banner advertisements. They also view native advertisements 53% more than banner ads. Native ads offer some useful and unique information to their users. Native ad content should be consistent with your other content and must fulfill the needs of the audience to keep them engaged.

For instance, if you’re planning to use paid tweets or sponsored posts for your content marketing, verify that your landing page is well-structured and your content is optimized to welcome visitors and successfully convert them to buyers or email subscribers.

Evolve Continuously

As a freelancer, you should be willing to adapt and change according to the latest trends in your industry. It may mean researching extensively about the latest trends or taking up a content marketing course to expand your knowledge and understanding of the latest developments. The only way to stay competitive is to stay aware and up-to-date with the current information.

For instance, you should stay abreast of Google’s Algorithm updates and keep adapting to these changes to generate the desired traffic. You should be flexible and ready to adapt to the latest advancements. No matter the new government policy or economic situation, you should satisfy your visitors irrespective of the conditions.

Establish Your Identity

If you wish to create an impactful online presence, it’s essential to create your online identity. You must understand how you want to be perceived by your audience. As a freelancer, you should create a persona that makes you more interactive, human and relatable. This way, people will feel that you are genuine and trustworthy. Your identity will be affected by the content you post online.

If you wish to create a friendly outlook and identity for your brand, posting informal and quirky content will work in your favor. If you want a cooperate identity, formal content without a direct address to the audience will be more suitable. You’ll get noticed easily when you post high-quality content that reflects your online identity. Always be careful about what you post online and verify the information before uploading it on the web.

The Bottom Line

Whether you are an experienced freelancer or a newbie, these content marketing tips will help gain organic and quality traffic to your website. Every business, whether small or large performs content marketing functions that make it noticeable in the eyes of people.

Every freelancing business is unique, and what works for one website may not be suitable for another. That’s why understanding your unique goals and target audience is essential to making the most of your content marketing efforts. If handling all these tasks seems overwhelming, we are happy to extend our expert help. Whether you need assistance with search engine optimization, social media marketing, brand identity or content marketing, the experts are Balla Media can assist you at every step. 

Get in touch with us today to learn more about our services.