How Do You Retain And Even Gain Customers During The COVID-19 Pandemic?
Erin M • April 20, 2020
Balla Media Is Here To Help!
There is no denying the huge effect the coronavirus pandemic is having on everyone all over the world. It is also affecting small businesses in a variety of ways. From loss of business to remote work, the COVID-19 outbreak is forcing businesses of all sizes and types to adapt quickly and Balla Media is here to assist your business in continued growth and success.
Here are a few ways you can retain your customers even though you must close or limit your service during the pandemic.
Be Proactive With Your Communication
Give your customers an easy way to stay connected. It’s important that you let them know if you are open or closed, and the logistics of your approach. Customers will still be at home and shopping, direct them to your e-commerce store if you have one, take orders on social media or online for curbside pick-up, and be PREPARED for more customer traffic on your website. Make sure your website is clean, clear, concise, and properly Search Engine Optimized. Just as important, don't forget to shift and maintain your brand messaging to apprise customers that you are still open for business with your custom accommodated approach to serving. If you need assistance with any of the above the team at Balla Media is here to assist!
Use Gift Cards And Discounts To Your Advantage
If gift cards and discounts align with your business model, use them to your advantage to create an immediate infusion of cash. For example, if you own a gym, lock in customers now for a year membership at a lowered rate.
Gift Cards ensure a customer will return to your business in the future. In this time of social distancing it’s a great idea to offer an e-gift card program to reduce human contact. You can promote it with Google Ads, Social Media or as a Pop-Up on your website. A lot of people are now also sending e-gift cards as gifts to loved-ones that they can’t see right now for special occasions like birthdays, anniversaries, etc.
Stream Your Products Or Services
Going digital is a great way to stay connected to customers who are sitting at home right now wishing they could support your business. From therapists, lawyers, to personal trainers, businesses of all varieties are making themselves available virtually right now on platforms like Google Hangouts, Skype and Zoom.
During this pandemic, we’ve even helped customers create online courses so people could get certain certifications during their downtime. YouTube ads are extremely undervalued and one of the most effective ways to target your customers. At 9-12 cents per view with no charge brand impressions on incomplete views you can't go wrong.
Identifying your customers needs and offering the proper solutions during this pandemic is your first step to continued success and growth. After all, excellent service is all about responding to the needs of your customers. At Balla Media we’re working hard to assist all of our great clients with their unique requirements during this difficult time, from keeping your customers connected to your business with daily social media posts, making sure your e-commerce store is running smoothly and ensuring your current business messaging is reflected in your branding channels.
We look forward to seeing you all “face-to-face” soon and encourage you to contact us anytime with any questions you have.
We’re all in this together!
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