The Benefits Of A Dedicated Business Email

rob • September 15, 2018
receiving business email

 

How often have you received an email from a business and it wasn't from a business domain but rather a gmail, hotmail or yahoo extension?
e.g. johnny_dog8587@hotmail.com
There may be a number of things which go through your mind when this happens:
1) Is this person/company legit?
2) Is this a part-time business?
3) Do they have a website? (Typically a dedicated email with domain identifies the website in the extension for you to checkout. Albeit the individual should display their domain in their email signature)
4) Is this email spam?

To many consumers and businesses these red flags can conjure up concerns of legitimacy and credibility.

There are incredible benefits to have a dedicated business email with your website as your email extension. E.g. service or sales or john@yourwebsite.ca

1) It identifies your website in the email
2) It adds a level of security to the sender and receiver. Typically business email accounts come with an elevated security tools such as adding in
DMARC, SPF and DKIM.  One quick method to improve your email delivery rates is to incorporate SPF , or the Sender Policy Framework, and DKIM , domain keys identified mail, into your DNS settings.

What is DMARC ?  DMARC ensures that legitimate email is properly authenticating against established DKIM and SPF standards, and that fraudulent activity appearing to come from domains under the organization’s control (active sending domains, non-sending domains, and defensively registered domains) is blocked. Two key values of DMARC are domain alignment and reporting.

3) Credibility and Professionalism
Your level of credibility as a legitimate business to be taken seriously goes up exponentially when you are utilizing your businesses website extension in your email. One of the best platforms we've found for this is Google Workspace Solutions for business

4) Gsuite For Business
There are many benefits to using Gsuite for business including increased data storage, security, email management and control, google hangouts, data backup, cloud storage, use of google docs instead of word, PowerPoint and excel...the Gsuite versions are docs, slides and sheets.
Integration of apps and extensions in the chrome browser and so much more.

If you would like to utilize Gsuite for business, call us today at 905-572-7474 and we can help you get started.




 

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