Work with Digital Agency's available to meet you in person.

It's way more important than you think... here's why.

SEO stands for Search Engine Optimization. It's the brick laying process of building a better "Organic" ranking of your website based on specific and relevant search queries which have the potential to drive high quality leads to your business. SEO is serious business and is labour intensive involving many elements to ensure short and long term success for your business. This is why it's paramount you work with a company who understands your market, is preferably local and is able to provide a strategy based on a thorough needs analysis of your business.

When working with an SEO or Digital Agency this is what you need to stay away from:
1) Promises that your going to come up number 1 in your business category or with specific search queries within a specific time. If this vague and guaranteed statement is presented, this should be your biggest RED flag and you need to end the conversation immediately.
There are no guarantees with ranking, timing with specific search queries, as a number of factors come into play including but not limited to competition, on-page SEO strategy and Off-Page SEO strategy. An agency should be able to drive results based on specific keywords over time.

2) An agency you can't meet or have a thorough conference call with to identify your marketing needs. Ideally it's best to meet an agency in person. Get to know their team and the people behind your SEO campaign. They should be able to provide you with monthly reports on the actual work they are doing along with your site's progress.

3) An agency which doesn't take the time to explain the strategy in detail. SEO is all about strategy of On Page and Off Page SEO. On page seo includes content, social feeds, blogs, meta tags and more. Off page SEO includes back-links, micro sites, guest blogs and more.

4) An agency which doesn't have a track record of success or offers current client testimonials or clients you can speak to. This is key. You should be able to ask for proven results of their current clients, testimonials as well as some of their clients you can actually speak to.

< Older Post Newer Post >

Balla Media - Industry Insights

Woman in a suit using a laptop, with social media icons and notifications floating nearby. Purple background.

The Importance of Social Media Marketing for Your Business

By Sara DeSantis • October 17, 2025

In today's connected landscape, your customers are having conversations online every single day. They are sharing experiences, discovering new products, and building relationships with brands on social media platforms. If your business isn't part of that conversation, you are missing a significant opportunity. Social media marketing is no longer an optional add-on; it is a fundamental component of a successful business strategy that drives customer engagement, boosts brand awareness, and directly impacts revenue growth. This article will explore why social media marketing is crucial for your success. We will cover how it helps you connect with your audience, build a loyal community, and ultimately, convert followers into paying customers. You will also learn how partnering with an expert team can make all the difference.

How Local SEO Can Transform Your Business

By Sara DeSantis • September 22, 2025

Your local business offers incredible value to your community. But how do you make sure your ideal customers can find you? In a landscape where most consumers turn to search engines to find local products and services, standing out online is no longer optional—it's essential. The right Search Engine Optimization (SEO) strategy is the key to unlocking visibility, attracting more foot traffic, and building a powerful brand presence right in your neighbourhood. Learn how a focused local SEO plan can drive real growth for your business. We will cover the core components of local SEO, from targeting the right keywords to managing your online reputation, and show you how these efforts translate into more customers and stronger community trust.

Two people looking at a laptop screen, pointing at a photo of a person holding food.

Tips for Facebook Advertising That Actually Drive Results

By Sara DeSantis • August 26, 2025

Facebook advertising can feel like throwing money into a black hole. You create what seems like the perfect ad, hit publish, and watch your budget disappear with little to show for it. Sound familiar? The truth is, successful Facebook advertising isn't about luck or guesswork. It's about strategy, testing, and optimization. When done right, Facebook ads can transform your business, generating qualified leads and driving sales at a fraction of traditional advertising costs. In this guide, we'll break down the essential strategies that separate winning Facebook campaigns from expensive failures. Plus, you'll discover how partnering with experts like Award-Winning Balla Media can accelerate your success and maximize every advertising dollar.