Work with an SEO or Digital Agency who is available to meet you in person.

Rob Balla • February 26, 2019

It's way more important than you think... here's why.

SEO stands for Search Engine Optimization. It's the brick laying process of building a better "Organic" ranking of your website based on specific and relevant search queries which have the potential to drive high quality leads to your business. SEO is serious business and is labour intensive involving many elements to ensure short and long term success for your business. This is why it's paramount you work with a company who understands your market, is preferably local and is able to provide a strategy based on a thorough needs analysis of your business.

When working with an SEO or Digital Agency this is what you need to stay away from:
1) Promises that your going to come up number 1 in your business category or with specific search queries within a specific time. If this vague and guaranteed statement is presented, this should be your biggest RED flag and you need to end the conversation immediately.
There are no guarantees with ranking, timing with specific search queries, as a number of factors come into play including but not limited to competition, on-page SEO strategy and Off-Page SEO strategy. An agency should be able to drive results based on specific keywords over time.

2) An agency you can't meet or have a thorough conference call with to identify your marketing needs. Ideally it's best to meet an agency in person. Get to know their team and the people behind your SEO campaign. They should be able to provide you with monthly reports on the actual work they are doing along with your site's progress.

3) An agency which doesn't take the time to explain the strategy in detail. SEO is all about strategy of On Page and Off Page SEO. On page seo includes content, social feeds, blogs, meta tags and more. Off page SEO includes back-links, micro sites, guest blogs and more.

4) An agency which doesn't have a track record of success or offers current client testimonials or clients you can speak to. This is key. You should be able to ask for proven results of their current clients, testimonials as well as some of their clients you can actually speak to.

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Balla Media - Industry Insights

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