The Client

Busche Granite is a trusted supplier of high-quality granite, quartz, and marble countertops, serving homeowners, builders, and designers throughout Hamilton and the surrounding area. Known for exceptional craftsmanship and durable, elegant products, Busche Granite wanted their digital presence to reflect the same standard of excellence as their work.

The Challenge

Busche Granite’s existing website had become outdated and no longer represented the company’s quality or professionalism. Their goal was twofold:

1. Redesign their website to create a more modern, user-friendly experience.
2. Improve SEO rankings to increase visibility on Google and attract more local customers searching for premium stone countertops.

Balla Media developed a modernized digital strategy focused on design, performance, and discoverability.

1. Web Design & Development

• Built a fully responsive, mobile-friendly website designed for optimal performance across desktop, tablet, and mobile devices.
• Incorporated modern design elements, intuitive navigation, and clear product showcases to improve user experience (UX) and user interface (UI).
• Focused on visuals that highlight the elegance and craftsmanship of Busche Granite’s products.
  

2. SEO Optimization & Content Strategy

• Conducted in-depth keyword research to target local search phrases like “granite countertops Hamilton” and “custom quartz surfaces.”
• Added on-page SEO elements including optimized metadata, headings, and image alt text.
• Implemented a blog and guest blogging strategy to strengthen domain authority and drive consistent organic traffic.
  

The Result

The redesign and SEO campaign delivered strong improvements in visibility, engagement, and search ranking performance.

Website & SEO Performance

• First-page Google ranking for “granite countertops in Hamilton.”
• Significant increase in organic traffic and time spent on the site.
• A clean, modern website that aligns with Busche Granite’s brand identity and enhances credibility.
• Improved UX/UI design, resulting in better navigation, faster load times, and a more professional user experience across all devices.

Busche Granite’s new website now effectively showcases their craftsmanship while ranking competitively for key local search terms — positioning the company as a top choice for homeowners and builders in the Hamilton area.