The Client
The Unfinished Nationals Car Show & Swap Meet, organized by Hellions Car Club, is a long-running annual event that brings together car enthusiasts, collectors, and vendors from across Ontario. The show features classic and custom vehicles, swap meet vendors, and local sponsors — all celebrating the passion and community of car culture.
The Challenge
The Hellions Car Club wanted to generate buzz for their 2025 event, increase ticket sales, and highlight the show’s vendors and sponsors. With the event taking place on June 1, 2025, they needed to quickly build excitement and reach a wide audience within a competitive local event season.
Our Strategy
Balla Media implemented a targeted social media campaign to maximize reach, engagement, and conversions leading up to the event.
- Social Media Management: Created engaging posts featuring sponsor spotlights, vendor highlights, and key event updates to build anticipation and credibility.
- Ad Management: Ran Facebook and Instagram ad campaigns within a 100 km radius of the event, targeting automotive fans and families interested in classic cars and community events.
- Creative Optimization: Designed visually dynamic ads and graphics that showcased the event’s classic car aesthetic and important details such as date, time, and location.
View their social media below!
The Results
(May 2025 – June 2025)
Balla Media’s campaign delivered impressive engagement and visibility across both platforms:
Facebook Results
- 477,108 total views (+2.7%)
- 164,200 people reached (+2.4%)
- 2,500+ content interactions (+509%)
- 435,564 ad views and 41,544 organic views
Instagram Results
- 64,834 total views (+26%)
- 29,800 people reached (+22%)
- 1,300+ content interactions (+9.7%)
- 52,481 ad views and 12,353 organic views
Together, the campaign generated over 540,000 total views across Facebook and Instagram, helping to boost awareness, engagement, and event attendance.
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