The Client
A Rescue Rooter is a plumbing and drain service provider serving Southern Ontario, including Hamilton, Burlington, Oakville, St. Catharines, Grimsby, Brantford, Stoney Creek, and Ancaster. Known for their 24/7 emergency service and trusted local reputation, A Rescue Rooter wanted to grow their customer base and strengthen their online presence across multiple regions.
The Challenge
Despite offering reliable plumbing services, A Rescue Rooter struggled to appear prominently in local search results and needed to improve its online visibility. The company also wanted to build a stronger social media presence to increase awareness and drive inquiries from new customers across its target regions.
Our Strategy
Balla Media designed a multi-phase strategy combining
website redevelopment,
SEO optimization, and integrated
social media marketing to strengthen A Rescue Rooter’s brand presence online.
1. Website Design & SEO Optimization
- Built a fully responsive, SEO-optimized website to improve usability and search visibility.
- Created dedicated location pages for all service areas (Hamilton, Burlington, Oakville, etc.) to help the brand rank for local keywords.
- Integrated high-ranking, industry-specific keywords throughout the site to attract organic traffic.
- Enhanced
user experience (UX) and
user interface (UI) for seamless navigation across desktop, tablet, and mobile.
2. Social Media & Advertising Campaigns
- Managed consistent social media content on Facebook and Instagram, emphasizing trust, expertise, and service availability.
- Launched awareness and lead-generation campaigns focused on promoting their 24/7 emergency plumbing services.
- Implemented Google Search Ads targeting high-intent local searches for plumbing and drain services.
View their social media below!
The Results
For Social Media (April 2025 – October 2025)
SEO & Website Performance
- Ranked organically on page 1 of Google for “Plumbing services Hamilton” and related local searches.
- Achieved significant growth in Google keyword rankings across all target regions.
- Increased inbound calls and website inquiries from new clients across multiple service areas.
- Improved website UX/UI, resulting in higher engagement and conversion potential across all devices.
Social Media Performance
- 305,380 total impressions across Facebook and Instagram
- 259,972 people reached
- 8.24% average engagement rate
- 37 new followers, with growing community engagement
- 146 post reactions and steady interaction growth
These results reflect strong SEO performance and consistent audience engagement — translating to increased brand awareness and more service inquiries across Southern Ontario.
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A Rescue Rooter
We helped A Rescue Rooter boost visibility and attract new clients across Southern Ontario with a fully optimized website, SEO strategy, and targeted digital ad campaigns. The result: page 1 Google rankings for “Plumbing services Hamilton,” over 305,000 impressions, and a stronger online presence that drives consistent inquiries.
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We helped The Futon Shop grow brand awareness and engagement through a strategic storytelling campaign and targeted ads. The result: over 230K impressions, 192K reach, and a 7% engagement rate in just eight months.
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