The Client

The Futon Shop is a Canadian furniture retailer specializing in high-quality futons, mattresses, and home furnishings. With a strong focus on Canadian-made craftsmanship, they serve customers seeking comfort, quality, and value.

The Challenge

The Futon Shop faced the challenge of increasing brand visibility and engagement in a competitive market dominated by large furniture retailers like IKEA and Endy. Their goal was to grow brand awareness and strengthen their presence among younger audiences on social media.

Balla Media implemented a comprehensive Social Media Storytelling Strategy designed to highlight The Futon Shop’s authenticity and expertise.

• Content Creation: Developed engaging, story-driven Reels showcasing Canadian-made products and educating customers on topics like mattress selection and home design.
• Ad Management: Managed targeted Facebook and Instagram ad campaigns to boost reach, engagement, and brand recognition among key demographics.
• Community Engagement: Encouraged organic conversations and interactions through consistent posting and audience-focused storytelling.

View their social media below!

The Results 

(February 2025 – October 2025)

Balla Media’s strategic approach delivered strong, measurable results across social platforms:



• +214 new followers, bringing total followers to 1,513
• 231,547 total impressions and a reach of 192,002 people
• 7.06% average engagement rate across all posts
• 47,553 post impressions and 5,927 video views
• 46 shares and 544 reactions from engaged followers

These results reflect consistent growth in audience awareness and interaction, establishing The Futon Shop as a trusted, recognizable name in Canadian-made furniture.